Industry TargetingĪdvertisers have the option to target up to 147 different industries, accommodating for brands which have a target audience that fall within a specific industry. This allows advertisers to target their newly created or existing campaigns to professionals registered on LinkedIn and searching on Bing, along the three dimensions of industry, company, and job function. So, how does LinkedIn Profile Targeting work?įrom a Search Engine Marketer’s perspective, one of the main advantages of Microsoft purchasing LinkedIn, is the ability for Microsoft to integrate with LinkedIn. Further, this has attempted to bridge the gap between Paid Search and job occupation identification, providing a catalyst for B2B and SaaS brands to reconsider their digital marketing channel strategy. Most notably, the advent of LinkedIn Profile Targeting, which was the product of the $26m LinkedIn takeover by Microsoft in 2016, has now opened a doorway to intelligent user targeting based on occupation. Over the last 24 months however, there has been a plethora of beta products and standardised targeting options released with this exact challenge in mind. The ability to granularly target occupational roles has previously been aspirational for many B2B brands who have instead had to rely on proxy-built in-market and affinity audiences. Searching for the perfect audiences has long been a challenge for B2B brands on search engines such as Google and Microsoft.
Discover how LinkedIn Profile Targeting on Microsoft Ads can transform user targeting capabilities and learn why this could be the next emerging approach for B2B brands.
0 kommentar(er)
